Red Cake Day During Haemophilia Awareness Week

Haemophilia Awareness Week and Red Cake Day were held this year from 11 to 17 October 2015. Haemophilia Foundation Australia and Haemophilia Foundations around the country worked together to raise awareness about inherited bleeding disorders.

There was great interest in the week and we had many supporters to help us fundraise and raise awareness over the week. Red Cake Day was a hit again this year, and proved to be a versatile concept for individuals and organisations along with schools and companies that wanted to do something practical while highlighting the needs of people with bleeding disorders.

The Bendigo Bank branches across Australia joined in partnership to raise awareness and funds, and 100 schools, hospitals, libraries, families and local communities around the country received promotional materials to help them run their own Red Cake Days and Haemophilia Awareness Week activities. They held different types of events, but they all worked together with us to raise awareness about bleeding disorders or host a Red Cake Day. We are grateful for the support and uptake of this exciting event which we hope is becoming a regular feature on everyone’s calendar.

Neerim South & Bendigo Bank Branches, South Gippsland Region

Bendigo Bank Neerim South

Now in its seventh year, the township of Neerim South in Victoria once again hosted ‘Paint the town Red’. The event is organised by Donna Field and a wonderful team at the Neerim District Community Bank®. We are grateful to the staff at Bendigo Bank Branches who also displayed posters and promotional items to raise awareness about bleeding disorders and helped to raise funds.

In its second year, the RED Trail was a 7km walk in Sydney organized by Lyn and her son Jayden. Jayden is 11 years old with haemophilia and together with his family and friends walks in support of people with bleeding disorders. Around $10,000 was raised for HFNSW. Thank you to Lyn and Jayden.

The Red Trail

A newsletter highlighting all the events held during Haemophilia Awareness Week will be distributed to participants soon and will be available on the HFA web site. If you wish to receive a copy please email Natashia at

Thank you to everyone who participated in Haemophilia Awareness Week and Red Cake Day activities!


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